SEO Training

Our SEO training offer will mostly appeal to business owners "bloggers" and webmasters who would like to handle things themselves and do not have to rely on others to effectively promote their assets in digital markets.

Total lecture time: 6 hours
Suggested time: (10 am to 16.45pm)
Break: 60 mins (13:00-13:45)
N.B. Lessons can be also booked on Saturdays and Sundays (subject to availability)

Our daily course is divided into 4 sections:

  • Overview
  • SEO theory
  • Practical SEO
  • How to use the best SEO tools

1 Overview

  • - Introduction (Who we are, what we do)
  • - Why do we all need SEO?
  • - What does SEO involve (Accessibility, content & links)
2 SEO Theory - Accessibility
  • - Is your site accessible? Check it
  • - Make it readable by Google
  • - The right structure for your site
  • - Make your site SEO friendly (data types, duplicate content, 4xx/5xx errors, HTML codes optimization, URLs naming, site speed)
2.1 SEO Theory - Content
  • - Content is king, why?
  • - How content should be written
  • - How content should be shared
  • - How content should be SEO optimised
  • - Content relevancy is paramount (on-page/off-page)
2.2 SEO Theory - Links
  • - White hat and black hat techniques
  • - How to identify a quality link (source, form, anchor text & placement)?
  • - Where do I get links from (blogger outreach, social media, exchange)?
3 Practical SEO - Research
  • - What keywords do your clients type in (we teach Google Adwords keyword planner)?
  • - How are your competitors doing? Can you outrank them?
  • - What are the keywords you should rank for based on traffic, relevancy and competitiveness?
3.1 Practical SEO - On site Optimization
  • - Map out a new site structure
  • - Rename URls
  • - Optimise HTML tags, content, meta-descriptions
  • - Run Accessibility check (we teach Screaming Frog, SEO moz)
  • - How to fix 4xx errors, duplicate page content & slow site
3.2 Practical SEO - Off-site Optimization
  • - How many links do you need to outrank your competitors?
  • - Where do I get links from?
  • - Assessing the value of a website
  • - How to contact bloggers (e-mails set up, tone, negotiation techniques)
  • - Create a database of contacts & do not miss any opportunity
4 How to use the best SEO tools
  • - Google Adwords keyword tool
  • - Screaming Frog
  • - SEO moz
  • - Open Site Explorer
  • - Majestic SEO
  • - PR checker
  • - IP checker

After engaging with us, you will soon realise that we are not a bunch of greedy nerds, but rather a group of easy-going fellows who love interacting with people and helping them to achieve their targets.

If this does not convince you yet, below is a more comprehensive list of benefits.
Wrapping up, it has got to be us because:

  ✔ We have past experience with global brands
  ✔ We can deliver our training at your office, home or wherever it suits you
  ✔ We also provide training online, via conference calls and workshops using screen sharing
  ✔ We provide post training support, access to template files, tips and free SEO tools
  ✔ We love helping people; we do not monitor our watches during training sessions!
  ✔ Our about us page will give you further reasons